I promote places to attract trade, talent and tourists, with the ultimate goal of creating jobs and fostering prosperity. I recently completed a Masters in Place Branding at Middlesex University in the UK under Dr. Giannina Warren. My thesis focused on place branding strategies as employed in attracting foreign direct investment.

Prior to my current work in economic development I gathered 20 years of award-winning marketing experience developing and promoting brands in a broad range of categories—from fashion and home décor, to craft beer and the museum sector.

I usually say I’m a graphic designer by trade, and those years at George Brown College and my early career in the field deeply influenced my view on great marketing. The field of Graphic Design has afforded me an incredible network of marketing peers and colleagues. Over the years I have gathered education credentials from Middlesex University, George Brown College, University of Guelph, University of Waterloo and Durham College. I consider myself to be a lifelong learner, not the least of which includes a goal of having mastery over every single new social media platform that emerges.

I am a community enthusiast (both digital and in real life) and I love to talk about how marketing influences our worldview; from the typeface used on a sign to the narratives that influence our understanding of a destination. If you’d like to connect please send me a message through my contact form or via Linkedin.